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When
Bruce Springsteen finally broke through to national
recognition in the fall of 1975 after a decade of trying,
critics hailed him as the savior of rock & roll,
the single artist who brought together all the exuberance
of '50s rock and the thoughtfulness of '60s rock, molded
into a '70s style. He rocked as hard as Jerry Lee Lewis,
his lyrics were as complicated as Bob Dylan's, and his
concerts were near-religious celebrations of all that
was best in music. One critic became so enamored that
he quit reviewing to become Springsteen's manager.
But the hosannas, when piped through the publicity machine
of a major record company, were perceived as hype by
a significant part of the public as well as the mainstream
media -- Springsteen landed on the covers of Time and
Newsweek, but both magazines were covering the phenomenon,
not the music. Springsteen's album, Born to Run, became
a hit, and he jumped to arena status as a live act,
but as many people were turned off by the press campaign
as turned on by the records and shows.
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